When Culture Matters: The 55-Minute Guide To Better Cross-Cultural Communication
| Author | : | |
| Rating | : | 4.84 (886 Votes) |
| Asin | : | 0956467253 |
| Format Type | : | paperback |
| Number of Pages | : | 116 Pages |
| Publish Date | : | 2015-05-19 |
| Language | : | English |
DESCRIPTION:
Depth and Brevity! When Culture Matters, is only about 50 pages long, though the bottom corner count is 101, since each opposing page of the main text is only a one-sentence précis of what is on each opposing page. I read it and relished it on the bus on the way to the grocery store and back!Described as a "55 minute" guide, it is just tha
If only communicating effectively across cultures were that simple. a quick read, not a long slog. About When Culture Matters: The HSBC ads make it sound so easy - just don't show the soles of your feet in Thailand, and you're half way there. They demand a huge investment from readers to wade through all the information provided and draw out what is relevant to them. No fluff. They're guided by the simple principle that insight gained per minute spent reading should be as high as possible. No filler. In a rapidly changing, time-starved world, it's an approach that's getting wronger and wronger. Co-created by Dan Gray and Kevin Keohane, that's exactly what the 55-minute guides are designed to do. Thankfully, Indy Neogy is on hand to guide you through this potential minefield, providing a wealth of practical advice on everything from global brand architecture and international marketing to internal communication with groups and individuals. Just the things you really need to know, written in plain English with clear and simple illustrations.. Promoting joined-up thinking, not functional bias. Instead of some 300-page pseudo-academic tome, they offer fresh persp