WebMining for Profit: E-Business Optimization
| Author | : | |
| Rating | : | 4.68 (638 Votes) |
| Asin | : | 1555582656 |
| Format Type | : | paperback |
| Number of Pages | : | 256 Pages |
| Publish Date | : | 2015-05-17 |
| Language | : | English |
DESCRIPTION:
. He can be contacted at mail@jesusmena. His articles have been widely published in key publications in the information technology, Internet, marketing, and artificial intelligence fields. He has over 15 years experience in the field and is author of the best-selling Data Mining Your Website and WebMining for Profit.
Finally, someone sorts it out! This book should be required reading for every executive, marketing, or sales manager remotely connected with e-business, e-commerce, or making the e-channel work. In fact, industry analysts, investment and equity researchers, and consultants - anybody interested in companies engaged in making the e-channel "work" - should all be reading this book to get a simple, clear, and definitive. Excellent source of information about vendors I bought this book thinking there would be an extensive discussion of web data mining as it relates to marketing. Although Mena comments on a wide variety of applications, his book is rather a long list of software vendors with detailed information about their solutions. Managers interested in implementing anlytics and intelligence applications (and in need of personalization systems)
The book has a companion website that will be continuously updated. The site will enable readers to chat, mail sections to colleagues, and register for a newsletter on new profitability products, services, upgrades, announcements, and profitability case studies.This is a powerful manual for e-businesses on how to achieve profitability by leveraging web analytic tools, techniques, services, and strategies. WebMining for Profitability provides a central reference to the components, issues, techniques and technologies for aggregating, enhancing, mining, and leveraging web data for personalization and profitability. Appeals to anyone faced with the daunting task of selecting the right personalization product or serviceProvides insight into building sticky and profitable web sitesAuthor has provided data mining consulting services to Fortune 100 corporations. This is the only book that provides guidance for categorizing the dozens of personalization products and services in the market or assessing their effectiveness
His articles have been widely published in key publications in the information technology, Internet, marketing, and artificial intelligence fields. He can be contacted at mail@jesusmena. . About the Author Jess Mena is a data mining consultant and a former artificial intelligence specialist for the Internal Revenue Service (IRS) in the U.S. He has over 15 years experience in the field and is author of the best-selling Data Mining Your Website and WebMining for Profit