We are Like That Only, Understanding the Logic of Consumer India
| Author | : | |
| Rating | : | 4.41 (745 Votes) |
| Asin | : | 067099944X |
| Format Type | : | paperback |
| Number of Pages | : | 281 Pages |
| Publish Date | : | 0000-00-00 |
| Language | : | English |
DESCRIPTION:
Book by Rama Bijapurkar
"Fantastic Book About Innovation & Economy" according to Subrat. This is a masterpiece for someone trying to understand how in Economies of multiple scales such as India, which is an emerging, high growth rate, diverse, limited funds supply but ever growing demand, Innovation is needed and a norm and not an exception!! The consumer in such growi. Cristian Guajardo Garcia said A must for getting India. I lived A must for getting India I lived 3 months in India, on exchange at IIM Lucknow. This book was by far one of the best documents I could read in order to understand deeply the market and consumer of the sub-continent. India is super complex and it holds that tempting prize of "reaching only 10% of its popula. months in India, on exchange at IIM Lucknow. This book was by far one of the best documents I could read in order to understand deeply the market and consumer of the sub-continent. India is super complex and it holds that tempting prize of "reaching only 10% of its popula. "Good read!" according to Priyankar Sarkar. I liked it though it is similar to the McKinsey report-'Bird of gold'. However, this gives a more holistic view of the consumerism. If you are a marketer then probably it is a must read for you. I learnt quite a few new things about consumerism in India after reading the book.All i