Tourism and Hospitality Marketing: A Global Perspective
| Author | : | |
| Rating | : | 4.96 (912 Votes) |
| Asin | : | 1412946875 |
| Format Type | : | paperback |
| Number of Pages | : | 488 Pages |
| Publish Date | : | 2015-09-29 |
| Language | : | English |
DESCRIPTION:
About the AuthorDr. Hudson is a fount of international experience, amusing anecdotes, and comprehensive business information. He gets his cosmopolitan and creative ideas from a background at the University of Calgary, Canada, and the University of Brighton, England as well as visiting positions he has held in Austria, Switzerland, Spain, Fiji, New Zealand and Australia. An impressive title, but it basically means he researches ways to put South Carolina’s tourism industry back on the map and into the black. He
Gale P. Beckwith said Textbook. great service, textbook arrived two days earlier than expected and was in excellent condition.Would buy from this vendor again!!
Dr. He is the Endowed Chair for the SmartState Center of Economic Excellence in Tourism and Economic Development at the University of South Carolina. He gets his cosmopolitan and creative ideas from a background at the University of Calgary, Canada, and the University of Brighton, England as well as visiting positions he has held in Austria, Switzerland, Spain, Fiji, New Zealand and Australia. Hudson is a fount of international experience, amusing anecdotes, and comprehensive b
This textbook gives in depth and comprehensive coverage of key marketing principles applied to tourism and hospitality. Readers are also introduced to contemporary marketing issues such as internet marketing and branded entertainment. Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, power point slides, and a list of additional teaching resources.. Over 70 global case studies and vignettes colorfully illustrate how these concepts work in practice and demonstrate the diverse range of tourism and hospitality products on offer