Total E-mail Marketing (Emarketing Essentials)
| Author | : | |
| Rating | : | 4.17 (990 Votes) |
| Asin | : | 0750680679 |
| Format Type | : | paperback |
| Number of Pages | : | 296 Pages |
| Publish Date | : | 2017-06-18 |
| Language | : | English |
DESCRIPTION:
A leading internet marketing consultant, trainer and author. Recognised by the CIM as one of 50 gurus who have shaped the future of marketing, Dave is an examiner on the CIM e-Marketing Award and course director for CIM e-marketing workshops since 1997. He is the managing director of Marketing Insights Limited and also lectures in
From the Back Cover Front FlapTotal e-Mail Marketing 2e: Maximizing your results from integrated e-marketing, is a volume in the Butterworth-Heinemann/Elsevier E-marketing Essentials Series which has been created to provide in-depth guidance on best practice for digital marketing. The book covers much more than guidelines on e-mail creative. The series editor is Dave Chaffey (davechaffey) who is a specialist e-marketing trainer, consultant and author. The second edition of this bestselling text builds on the author's successful formula, describing a practical approach to e-mail marketing for all marketers looking to exploit its potential or take their E-mail to the next level. Packed with brand new case studies and checklists to get you started or improve on past campaigns, the book covers all aspects of e-mail marketing, including these topics:* Planning effective, integrated e-mail campaigns and e-newsletters* How to rapidly build a quality house list and s
Total e-Mail Marketing 2e draws on expertise and latest examples from leading European practitioners to detail practical tips to improve campaign results. This second edition builds on the author’s successful formula, describing a practical approach to e-mail marketing for all marketers looking to exploit its potential or take their e-mail to the next level. Packed with brand new case studies and checklists to get you started or improve on past campaigns, the book covers all aspects of e-mail marketing, including: * Planning effective, integrated e-mail campaigns and e-newsletters * How to rapidly build a quality house list and select the best tools to manage it * Ethical and legal constraints in a fast-moving sector * Design and write HTML and text format e-mails for maximum response * Getting through the SPAM filters to maximize deliverability * Targeting, personalizing, measuring and improving e-mail campaigns * Integrating emerging technologies like blogs, RSS and mobile messaging * Practical dos and don’ts A vital supplement to the author’s book e-Marketing eXcellence, also in its 2nd editon and co-written with
Very Practical and Useful Coverage of Email Campaigns The book serves very well as an introduction and practical guide to conducting email marketing campaigns. It is one of the best resources I've come across.