Thinking in New Boxes: A New Paradigm for Business Creativity
| Author | : | |
| Rating | : | 4.17 (808 Votes) |
| Asin | : | 0385360991 |
| Format Type | : | paperback |
| Number of Pages | : | 414 Pages |
| Publish Date | : | 2015-09-19 |
| Language | : | English |
DESCRIPTION:
"A different, and useful, framework" according to Srikumar S. Rao. Are you tired of being exhorted to 'think outside the box'? I know that I am!What, exactly, is this 'box' that I am supposed to think outside of? de brabandere and Iny postulate that the box is actually a mental model we have and embedded in this is all manner of assumptions, opinions, conjectures and beliefs. In other words, all our thinking is contex. "Thinking In New Boxes" according to Michael Taylor. "Thinking In New Boxes" by Luc De Brabandere and Alan Iny is a good title for anyone wanting to improve their creativity in a business setting. While focusing on business, the suggestions may be applied to other areas of your life. Indeed, with a global economy, the business that thinks and acts creatively stands a better chance of surviving. The autho. Re-examines and revitalizes thought processes needed to invent new things The authors tackled a difficult subject and really delivered. Everything said about thinking outside the box from the 60s and then turned into the mantra of business schools in the 90s led me to believe it was all in vain. Nothing new had been added since the mid-90s and it seemed nothing would be until this book was published.Thinking in new boxes rep
When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. It needs to start THINKING IN NEW BOXES —a revolutionary process for sustainable creativity from two strategic innovation experts from The Boston Consulting Group (BCG). Replete with practical and potent creativity tools, and featuring fascinating case studies from BIC to Ford to Trader Joe’s, Thinking in New Boxes will help you and your company overcome missed opportunities and stay ahead of the curve. Relentlessly. This book isn’t a simpleminded checklist. True ingenuity needs structure, hard analysis, and bold brainstorming. The company opened its door to a host of opportunities. IT INVENTED A NEW BOX. Your business can, too. Generate many new and exciting ideas, even if they seem absurd. We need to thrive and lead in a world of accelerating change and this book challenges us to even greater creativity in our thinking. (We promise.) Praise for Thinking in New Boxes “Excellent While focusing on business creativity, the principles in this book apply anywhere change is needed and will be of interest to anyone seeking to reinvent herself.”—Blogcritics“Thinking in New Boxes is a five-step guide that leverages the authors’ deep understanding of human nature to enable read
Johnson, Ph.D., chief technology officer, Lockheed Martin “Thinking In New Boxes discusses what I believe to be one of the fundamental shifts all companies/brands need to be thinking about: how to think creatively, in order to innovate and differentiate our brands. This book is a must-read for people living and working in today’s competitive environment.”—Ray O. A well thought out approach and a hands-down, must read for anyone tirelessly in pursuit of achieving success in an ever evolving and rapidly changing global business ecosystem.”—Dr. Mehmood Khan, chief scientific officer, PepsiCo“Excellent While focusing on business creativity,&n
Luc de Brabandere is a fellow and a senior advisor in the Paris office of the Boston Consulting Group. He has trained hundreds of executives and BCG consultants, and facilitated a wide range of workshops across industries, on topics related to bringing creative approaches to business. . Iny rec