The Way It Was: The Real Story of a Real Agency in a time when Advertising was Fun
| Author | : | |
| Rating | : | 4.49 (678 Votes) |
| Asin | : | 1479294179 |
| Format Type | : | paperback |
| Number of Pages | : | 198 Pages |
| Publish Date | : | 2013-09-06 |
| Language | : | English |
DESCRIPTION:
. He and his wife Patricia have six children and 22 grandchildren. About the Author Pat McGrath ran one of Americas most successful independent ad agencies for thirty years Pat began his career selling peanuts in Yankee Stadium, is a former President of the Association of American Advertising Agencies
An Enjoyable Memoir of the Ad Business Paul Kirchner This is a lively, affectionate memoir of the ad agency known as Jordan McGrath, sometimes called "the largest of the mid-sized New York agencies," from its founding in 1969 to its sale in 1999. The author, Pat McGrath, one of the founding partners, describes the. "One interesting paragraph. Thats it." according to Ray. The paragraph about his two professors saying "it's all about getting a job" is striking. Other than that, I wish everyone in the book was still with us so I could request that he write another book to address all the stuff that was really going on in the agency. a great history i find that pat mcgrath wrote an easy read of a complicated subject, i especially enjoyed his "selling peanuts" in his youth at Yankee Stadium as his best job. Mr, Tucci and Mr. Romano were a great combo at Fordham. The Hoola Hoop was their favorite subject. A v
Here he tells the fun, fascinating, uninhibited tales of the way it was …working with some of advertising’s biggest clients and brightest talents.. Pat McGrath ran one of Americas most successful independent ad agencies for thirty years
. Pat McGrath ran one of Americas most successful independent ad agencies for thirty years Pat began his career selling peanuts in Yankee Stadium, is a former President of the Association of American Advertising Agencies. He and his wife Patricia have six children and 22 grandchildren