The Savvy Author's Guide To Book Publicity: A Comprehensive Resource -- from Building the Buzz to Pitching the Press
| Author | : | |
| Rating | : | 4.53 (798 Votes) |
| Asin | : | 0786712759 |
| Format Type | : | paperback |
| Number of Pages | : | 336 Pages |
| Publish Date | : | 2016-09-26 |
| Language | : | English |
DESCRIPTION:
Here is an essential reference for writers—from the self-published to those published by major houses—written by a leading book publicist who pitches books to media every day of her working life. T. Berry Brazelton, poet Mary Oliver, and economist John Kenneth Galbraith, Da Capo Press Senior Director of Publicity Lissa Warren covers book promotion with a publicist, without a publicist, and when a publicist isn't getting results. Warren's advice is buttressed by her stories of authors—the enterprising, the shy, the well-prepared, and the novice—relating tours gone awry, best-sellers made and nearly made, and great and not-so-great author/publicist collaboration. Each chapter details what happens to a book once it's off press, and how authors can be helpful in the promotion process—or even spearhead it if need be—to get the coverage they deserve. The Savvy Author's Guide to Book Publicity covers everything
. From Publishers Weekly An author's work doesn't end when a book is written—at least, not if the author wants the book to sell. Warren covers all the topics authors might be wondering about, from publicity basics to working well with your publicist and creating buzz in the media, plus plenty of areas many authors might not consider, such as doing a "big-mouth" mailing of a book and what to wear for a TV interview. Simply reading this won't guarantee publicity for a book, but it will give authors an understanding of just how hard they have to work to accomplish that key element to a book's success: "Get the customer to go to the
This is the best on PUBLICITY for books OK, I'm the author of four books, and the last three were with a division of Random House - a wonderful publisher who hires an outside publicity firm for me, as well as supports me with great people inhouseso why do I need this book? Because as Lisa Warren says, "If you've written a book, you have a new joband the name of that job is 'publicist'." Then she goes on and gives incredibly p. "How do you trust Amazon ratings after reading this book?" according to VeraB. Firstly, I would warn self-publishers that this book is not intended for you. This book is a guide to working WITH a publicist. If you can afford such an expense then proceed to purchase, but most self-publishers are not in that boat (yacht).Secondly, I took issue with the author's promotion of manipulating Amazon feedback through recruiting as many friends and family as possible to giv. ""If you've written a book, you have a new job and the name of that job is `publicist'"." according to Luan Gaines. This book is an excellent resource for the newly published author faced with navigating the treacherous shoals of post-release publicity and the acquisition of an appropriate publicist to interface with the media and influence the sales of the title. Writing from a publicist's personal experience, Warren has distilled information designed to aid the author in choosing a publicist and pa