The Power of Unfair Advantage: How to Create It, Build it, and Use It to Maximum Effect
| Author | : | |
| Rating | : | 4.51 (971 Votes) |
| Asin | : | 0743256050 |
| Format Type | : | paperback |
| Number of Pages | : | 368 Pages |
| Publish Date | : | 2015-01-04 |
| Language | : | English |
DESCRIPTION:
Nesheim has coached more than three hundred new ventures that have raised over $2 billion in financing. . Nesheim is CEO of the Nesheim Group in Carmel, California, which he founded after serving as treasurer of National Semiconductor, CFO of Valid Logic, and CEO of Flagship Software. Since 1976, John L. He is also the author of High
"This book is NOT "exclusively" for CEOs and the "power lunch" crowd" according to Mike. Yes, there is an element of CEO / Venture Capitalist / etc. in this book, and while that crowd may constitute a large SEGMENT of the audience, there is valuable information here for sole proprietors, small business owners, and others. PERFECT example: Page 122, "Flanking." Nesheim discusses the need to roll out your product or. If you want to learn from the BEST read this book! Tae Hoon Kim After reading this book it is very apparent that the concept of 'Unfair Advantage' is the single most important concept for anyone starting anything; whether it be a start up or a new product/project within an existing organization.If John's first book successfully maps out what needs to be accomplished to successfully take an. A must read for any CEO or senior executive John's latest book is a must read for any CEO or senior executive of an early stage company. It encompasses the most comprehensive recipe for an organization to gain a competitive advantage. I found the concepts covered to be very practical, actionable, and applicable to organizations of any size.Of course, one of John's passi
So many people use the term, but no one seems to be able to define it. . This book is the first comprehensive treatment of this subject -- and long overdue."-- David Rex, Jackson Walker L.L.P. "There is no shortage of books covering the basics of the entrepreneurial experience: having an idea, writing a business plan, recruiting a management team, etc., but I cannot find another book that is exclusively about the elusive 'secret sauce' of start-ups -- the so-called unfair advantage -- as it seems to defy a hard-and-fast definition
Author John Nesheim begins with a clear model: outsource everything you are not good at, concentrate on those things that can be differentiated, and strive for a unique, consistent difference that cannot be copied. THE POWER OF UNFAIR ADVANTAGE is an essential handbook for every manager who is responsible for introducing a new product or service and every entrepreneur and would-be who plans to start a company.. Pager maker RIM rocketed to the top of the mobile wireless email market with Blackberry by employing an unfair advantage that they alone possessed - pager technology and pager infrastructure. Alternately, an unfair advantage can come from a unique relationship with a strategic alliance partner, as when Flextronics pulled Handspring out of a life-threatening crisis. Unfair advantage can take many forms. Integrating these maxims with other essential elements, he demonstrates, with dozens of case studies, how to orchestrate unfair advantage through marketing, sales, engineering and operations