The New Publicity Kit
| Author | : | |
| Rating | : | 4.53 (653 Votes) |
| Asin | : | 0471080144 |
| Format Type | : | paperback |
| Number of Pages | : | 352 Pages |
| Publish Date | : | 2016-10-09 |
| Language | : | English |
DESCRIPTION:
Features advice on how to get along with the news media, prepare press kits and hold a press conference, photo transmissions, statistics on media readers, viewers and listeners plus reasons why releases are rejected and how to avoid them.. Contains excellent guidance on how to effectively handle and use electronic newspapers and cable TV. Actual releases from professional publicists enable readers to utilize these samples in order to prepare top-quality press releases. A public relations specialist with over 40 years of experience provides up-to-the-minute information on existing and emerging forms of media
Kathryn H. said Forget about a college degree; just buy this book. I used to have a copy of this book, but it got lost when I moved, so I am buying "Forget about a college degree; just buy this book" according to Kathryn H.. I used to have a copy of this book, but it got lost when I moved, so I am buying 2 more. I have degrees in journalism and marketing, as my university did not offer PR as a major, my career goal. If I had had this book back then, I wouldn't have needed to go to college! It's that good and straight-forward. I have bought and given copies to numerous people, and they were very grateful. I am now not working (getting paid) in the PR field, but using my knowledge and skills in different volunteer organizations.. more. I have degrees in journalism and marketing, as my university did not offer PR as a major, my career goal. If I had had this book back then, I wouldn't have needed to go to college! It's that good and straight-forward. I have bought and given copies to numerous people, and they were very grateful. I am now not working (getting paid) in the PR field, but using my knowledge and skills in different volunteer organizations.. "Very Helpful Book" according to Paul Parker--POWER COMMUNICATIONS GROUP (proof2u@AOL.com). This book is above average in bringing to your table the parts of a publicity project. It disects the task and offers bite sized pieces to work on. The book includes a section for people new at writing--with lots of examples. If you are responsible for the publicity/Public Relations of your company or organization--this is the book for you!. This book is great! If you need a simple "how to" book about publicity- you found it here. Easy to read and full of lots of great information. Absolutely worth buying.Rick Frishmman, President of Planned TV Arts co-author of GUERRILLA PUBLICITY (Adams zmedia) andGUERRILLA MARKETING FOR WRITERS (Writers Digest Books)
From the Back Cover The New Publicity Kit shows you how to take advantage of the dynamic technological advances that are revolutionizing the ways in which advertisers and marketers target their audiences. While it still schools you in such timeless basics as writing news releases, holding press conferences, and developing press kits, The New Publicity Kit also shows you how to take full advantage of the exciting opportunities for market exposure offered by cable, electronic newspapers, faxes, the Internet, and other new and emerging media.