The Education of an Art Director
| Author | : | |
| Rating | : | 4.12 (664 Votes) |
| Asin | : | 1581154356 |
| Format Type | : | paperback |
| Number of Pages | : | 240 Pages |
| Publish Date | : | 2016-06-04 |
| Language | : | English |
DESCRIPTION:
About the AuthorSteven Heller is co-chair of the MFA Design: Designer as Author+Entrepreneur program at New York's School of Visual Arts. He is the author, editor and co-editor of more than one hundred books on design and popular culture.
Blah blah blah I know Steve Heller's work and hence I was eager to read this book. But it bored me to tears, and I put it down after reading a couple of repetitive, overly personally detailed chapters. I think anyone who got this book thinking they'd gain real insight into how to become an art director and how to be an effective one will be disappointed. This was a poorly conceptualized book that is full of personal ramblings about various people who have been art directors.. an excellent education Elizabeth Wakefield The 1-star reviewer is right this is not a straight-forward how-to book. But if you are in the magazine design field or interested in it, it's an invaluable resource. The "Art Director" term has a logical definition but is hard to grasp in reality. This book gives you the history of the profession, how it has evolved and how it has been practiced lately. There are interviews with various art directors who talk about how they define the role and how they've come to be a success in it. I do wish it was a little more up-to-date with the examples shown, and even more images would really help further comprehension. But the thing is, there is no. Marc said is not a book about How? it is about sharing experiences. If you are at a stage in your career where you care to know more about the profession of Art Director, this book has much to tell and contribute. Thank you
This provocative anthology provides inspiration on teaching and discussing art direction in the classroom and beyond. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. A boon to instructors, a boost to anyone interested in graphic design, this book is educational in the best sense of the word.Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.. Essays, interviews, and images from more than thirty teachers and leaders in the field provide an in-depth vi
Steven Heller is co-chair of the MFA Design: Designer as Author+Entrepreneur program at New York's School of Visual Arts. He is the author, editor and co-editor of more than one hundred books on design and popular culture.