Summary: The 86% Solution: Review and Analysis of Mahajan and Banga's Book
| Author | : | |
| Rating | : | 4.18 (763 Votes) |
| Asin | : | B00PK5XQC4 |
| Format Type | : | |
| Number of Pages | : | 482 Pages |
| Publish Date | : | 2013-05-04 |
| Language | : | English |
DESCRIPTION:
James Tellus said Five Stars. Exactly what I wanted. Just wish the preview actually could give me a chapter or so
However, the biggest marketing opportunity of the twenty-first century will be to sell to the other 86% of the population who live in developing nations. In their book, the authors explain that you need to be aware of the nine specific characteristics of emerging markets and learn the nine specific strategies. The must-read summary of Vijay Mahajan and Kamini Banga's book: "The 86% Solution: How to Succeed in the Biggest Market Opportunity of the 21st Century".This complete summary of the ideas from Vijay Mahajan and Kamini Banga's book "The 86% Solution" shows that most global businesses have traditionally focused on selling to the developed world which contains the wealthiest 14% of the world’s population. Each of these characteristics