Strategic Planning for Public Relations
| Author | : | |
| Rating | : | 4.17 (841 Votes) |
| Asin | : | 0805852395 |
| Format Type | : | paperback |
| Number of Pages | : | 408 Pages |
| Publish Date | : | 2016-05-30 |
| Language | : | English |
DESCRIPTION:
Carden, APRState University of New York/College at Fredonia. It's an easy read and wonderful to teach from as well.—Ann R. This book is well-documented. The author is careful to include numerous contemporary examples on many occasions throughout the bookis book is a valuable contribution to the body of knowledge on public relations practice.—Science DirectIt is a real gem! It is perfect for the case study class because it so simply and logically lays out each step.And for the advanced campaign students, it's a gold mine of practical information at the end of each chapter outlining exactly what they should do
Both classic public relations situations and current, timely events are presented in cases and examples throughout.. Complete with clear explanations, relevant examples, and practical exercises, this text identifies and discusses the various decision points and options in the development of a communication program. Drawing from his background in practice and teaching, Ron Smith walks readers through the critical steps for the formative research, strategic and tactical planning, and plan evaluation phases of the process. This innovative text offers a new way of understanding public relations and other types of
One of my favorite campaign textbooks It is a comprehensive textbook with a nice blend of theory and practice. Right now, it's one of my favorites. I find the sections on strategy and evaluation weak, but the parts on formative research and tactics are really good. I use it for my campai. Taylor Anderson said fine. Package it come it was not well packed. It has rips and not properly packaged right. Took a while to receive. Nels Dixon said Five Stars. Good condition!