Strategic Modelling and Business Dynamics, + Website: A feedback systems approach
| Author | : | |
| Rating | : | 4.44 (919 Votes) |
| Asin | : | 1118844688 |
| Format Type | : | paperback |
| Number of Pages | : | 504 Pages |
| Publish Date | : | 2017-03-14 |
| Language | : | English |
DESCRIPTION:
John Morecroft is Senior Fellow in Management Science and Operations at London Business School where he has taught system dynamics, problem structuring and strategy in MBA, PhD and Executive Education programmes. . He served as Associate Dean of the School's Executive MBA and co-designed EMBA-Global, a dual degree programme with New York's Columbia Business School
The simulators include a baffling hotel shower, a start-up low-cost airline, an international radio broadcaster, a diversifying tyre maker, commercial fisheries and the global oil industry."Much more than an introduction, John Morecroft’s StrategicModellingandBusinessDynamics uses interactive ‘mini-simulators and microworlds’ to create an engaging and effective learning environment in which readers, whatever their background, can develop their intuition about complex dynamic systems."JohnSterman,JayW.ForresterProfessorofManagement,MITSloanSchoolofManagement"Illustrated by examples from everyday life, business and policy, John Morecroft expertly demonstrates how systems thinking aided by system dynamics can improve our understanding of the world around us." Stewart Robinson, Associate Dea
The book is great, John Morecroft is an outstanding member of the The book is great, John Morecroft is an outstanding member of the system dynamics community and there is a wealth of resources at the book's learners website. I strongly recommend this book.
Anyone who is interested in understanding the world and making better choices should read this book.'–Stewart Robinson, Associate Dean (Research), President of the Operational Research Society, Professor of Management Science, School of Business and Economics, Loughborough University'This text fills the gap between texts focusing on the purely descriptive systems approach and the more technical system dynamics ones.'–Ann van Ackere, Professor of Decision Sciences, HEC Lausanne, Université de Lausanne'The author demonstrates the appeal and power of business modelling to make sense of strategic initiatives and to anticipate their impacts through simulation. Forrester Professor of Management, MIT Sloan School of Management'