Sports, Inc.: 100 Years of Sports Business
| Author | : | |
| Rating | : | 4.42 (930 Votes) |
| Asin | : | 159102112X |
| Format Type | : | paperback |
| Number of Pages | : | 394 Pages |
| Publish Date | : | 2014-11-09 |
| Language | : | English |
DESCRIPTION:
He also discusses the changing face of ownership and the clout of major stars and big-market sports cities. He also discusses the critical impact of such historical events as the integration of baseball, postwar euphoria, and acceptance of radio and television in the formation of the contemporary sports scene.The second part of the book begins in 1976 as the modern professional athlete starts to enjoy newfound legal leverage in labor matters and the "stadium game" becomes a major component of today’s successful sports enterprises. will enlighten students interested in a career in sports entertainment, sports marketing experts, and hardcore fans alike.. It’s not ju
Excellent Overview: Informative & Instructive JT Davis I bought this book for the discussion on current sports marketing applications and methods. After reading those parts first, I then became absorbed with the narration on the background of the sports business industry itself which goes back into the late 1800's.The historical information is presented in stories and case studies of successes, failures, false starts and the big dreams of those who believed in spo
"The book is packed with interesting facts and figures, a gold mine for bar bets." -- Charlotte Observer, October 25, 2004"very useful overview for students and those seeking an introduction to an issue not likely to go away" -- Business Report/Baton Rouge, January 20, 2004
Phil Schaaf is a consultant based in northern California, and the author of Sports Marketing: It’s Not Just a Game Anymore.