School and Community Relations, The (8th Edition)
| Author | : | |
| Rating | : | 4.75 (568 Votes) |
| Asin | : | 0205412068 |
| Format Type | : | paperback |
| Number of Pages | : | 368 Pages |
| Publish Date | : | 2014-07-05 |
| Language | : | English |
DESCRIPTION:
The authors continue to teach, research, and work extensively with school administrators, and this experience allows them to provide sound advice that is field tested and successful.. Well-researched and applied, this best-selling text provides school officials the "how" and the "why" for effective communication with their staff and the community to improve school quality and student learning. Chapters are sequenced so that the student can learn how to establish a public/community relations program that will be effective with every audience a school administrator will encounter
Chapters are arranged in a way that allows the reader to learn how to establish a public/community-relations program that will be effective with every audience a school administrator will encounter. New to This EditionIssues associated with No Child Left Behind and reporting achievement and test scores are explored to provide school leaders with guidance in dealing with thorny public relations issues (Chapters 8 & 16).Includes new discussion of school crises such as shootings, terrorism and other post-9/11 situations and what they involve from a communications perspective.A revised chapter on “The School and the Internet” (Chapter 13) discusses the role and the power of new technology in school-community relations.An updated chapter, “Av
jeeperz said You will struggle to stay awake.. This book is incredibly dry and boring. I cannot fathom how any author can keep talking in circles with so many words about such a simple topic. It's truly agonizing to read. It is all theory, with no practical or real examples whatsoever. Reading this book will put you to sleep and make you never want to have anything to do with schools or public relations.. Rheadawn Brown said School/Community Relations. I bought this book for my educational & administration supervision class. If you are in an administrative position working closely with the community of your local school, then this book is a great resource to guide you on speaking, presenting, editing, and negotiating tips.. "School and COmmmunity Relations" according to Greeneyed lady. This book would be an excellent text book for Teacher Leadership candidates, or anyone in the Leadership capacity.