Pre-Suasion: Channeling Attention for Change
| Author | : | |
| Rating | : | 4.22 (839 Votes) |
| Asin | : | B01JAYK6HI |
| Format Type | : | |
| Number of Pages | : | 103 Pages |
| Publish Date | : | 2013-03-10 |
| Language | : | English |
DESCRIPTION:
In other words, to change minds, a pre-suader must also change states of mind. The author of the legendary best seller Influence, social psychologist Robert Cialdini, shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered. Optimal persuasion is achieved only through optimal pre-suasion. This "privileged moment for change" prepares people to be receptive to a message before they experience it. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say yes.. His first solo work in over 30 years, Cialdini's Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time an
The Master speaks: the deep techniques and principles for stacking the deck of life in your favor Dr Ali Binazir In his now-classic "Influence", Robert Cialdini tagged along with vacuum salesmen, car dealers and other persuasion professionals to come up with the six psychological principles that were "deployed routinely in long-prospering influence businesses" -- reciprocation, liking, social proof, authority, scarcity, and consistency. Those principles are still solid gold. Prof Cialdini once again gets his hands dirty to uncover an even deeper level of influence: how to make compliance almost a foregone conclusion through what happens *before* the pitch -- or "pre-suasion, the process of arrangi. ""Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” Abraham Lincoln" according to Robert Morris. I am among those who have waited more than three decades since Robert Cialdini’s classic, Influence, was first published in 198"Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” Abraham Lincoln Robert Morris I am among those who have waited more than three decades since Robert Cialdini’s classic, Influence, was first published in 1984 but updated since. It remains the definitive source for what is now referred to as “the psychology of persuasion.”When he was asked why it took him so long to write another, he replied, “I never had an idea big enough. I didn’t want to plant a set of bushes around the tree that is Influence. I wanted to plant another tree.” Indeed he has. Most of the best works of non-fiction are evidence-driven and that is certainly true of. but updated since. It remains the definitive source for what is now referred to as “the psychology of persuasion.”When he was asked why it took him so long to write another, he replied, “I never had an idea big enough. I didn’t want to plant a set of bushes around the tree that is Influence. I wanted to plant another tree.” Indeed he has. Most of the best works of non-fiction are evidence-driven and that is certainly true of. Interesting, Informative, Entertaining John Chancellor If you were seeking input about a business idea, would you ask someone for their “advice”, “opinion” or “expectations” about the idea? Would you think it mattered how you framed the question?Robert Cialdini, author of Pre-Suasion – a Revolutionary Way to Influence and Persuade shares his insights and finding about the importance of framing the discussion before it actually begins.“The basic idea of Pre-Suasion is that, by guiding preliminary attention strategically, it’s possible for a communicator to move recipients into agreement w