Powerhouse: The Secrets of Corporate Branding
| Author | : | |
| Rating | : | 4.53 (959 Votes) |
| Asin | : | B01958U8HW |
| Format Type | : | |
| Number of Pages | : | 348 Pages |
| Publish Date | : | 2015-01-24 |
| Language | : | English |
DESCRIPTION:
Recent speaking engagements include The Conference Board, the Association of National Advertisers, and the National Investor Relations Institute. Gregory is the chairman of Tenet Partners, a global brand innovation and marketing firm based in New York, NY with offices in Rochester, NY; Wilton, CT; and Los Angeles, CA. Jim is a frequent speaker on the topic of the financial benefits of communications and brand management. Jim is also a founding member of the Marketing Accountability Standards Advisory Council (MASAC) and is a member of the MarketingAccountability Standards Board (MASB), where he is the co-chair of the Improving Financial Reporting Committee. Jim has writte
This is the essence of "Corporate Branding" and I am a pioneer in the field -- these are my own personal observations of the best practices that have worked for our clients.. From entrepreneurs starting a new venture to Chief Marketing Officers (CMO) at Fortune 500 companies -- this is a book for business managers who care about the reputation of their company and understand that by managing it they can create greater enterprise value
Jim is a frequent speaker on the topic of the financial benefits of communications and brand management. Jim serves on the Board of Directors of Tervis Corporation, a privately held consumer products company. With 40 years of experience in advertising and branding, Jim is a leading expert on brand management and is credited with developing strategies for measuring the power of brands and their impa
"Your New Go-To Resource for Corporate Branding" according to Gordon D. As a marketing professional, I find myself challenged to consider how to brand a company. (Especially since I've started my own marketing consultancy).Thanks to POWERHOUSE, I have a really good intro to corporate branding.Written in a simple style, POWERHOUSE never feels overwhelming or too "marketing-ish". James Gregory has provided some great examples - and lessons - for businesses of all styles.. Douglas Brown said A good primer on branding in proper English with minimal buzzwords. This book is aimed at businesses that are past the embryonic stage but not already staffed with a bunch of MBAs (although a lot of MBAs could benefit from its plain explanation of the topic). The key to message is that the company must walk the talk over an extended period and in all of its various facets if the brand is to coalesce and stick. i tend to look at these books from the perspective of a very smal. Polly Senior said Wonderfully informative.. Very easy to understand and a pleasure to read. I can understand why he is respected and renowned in his field.