One Page Business Strategy: Streamline Your Business Plan in Four Simple Steps
| Author | : | |
| Rating | : | 4.41 (589 Votes) |
| Asin | : | 1292009624 |
| Format Type | : | paperback |
| Number of Pages | : | 168 Pages |
| Publish Date | : | 2014-03-20 |
| Language | : | English |
DESCRIPTION:
From the Back CoverImagine if you could fit your business strategy on a single sheet of paper?Imagine having your plans, action points and progress report all in one place?Imagine how easy it would be to share your plans with other people? Now you can, with this innovative 4-step strategic planning tool, known as OGSM. It will help you streamline your thinking as well as your writing and develop a one-page plan that gets you results fast. With an accompanying app! "A must-read for anyone who wants to make a strategic plan that definitely delivers results."Conny Braams, Senior VP Operations, Unilever Food Solutions
With an accompanying app! "A must-read for anyone who wants to make a strategic plan that definitely delivers results." Conny Braams, Senior VP Operations, Unilever Food Solutions. Imagine if you could fit your business strategy on a single sheet of paper? Imagine having your plans, action points and progress report all in one place? Imagine how easy it would be to share your plans with other people? Now you can, with this innovative 4-step strategic planning tool, known as OGSM. It will help you streamline your thinking as well as your writing and develop a one-page plan that gets you results fast
"I highly recommend this book: easy to understand and accessible" according to M.Kohnstamm. ‘The One Page Strategic Plan – streamline your business plan in I highly recommend this book: easy to understand and accessible M.Kohnstamm ‘The One Page Strategic Plan – streamline your business plan in 4 simple steps’ is a bestseller in The Netherlands, which is quite remarkable for a book that is written by marketing and branding experts. The majority of Dutch marketing authors only make it this far on the bestseller top 100 by writing shallow books. Hence the question is, did Marc van Eck and Ellen Leenhouts climb the charts thanks to a shallow and superficial book? The answer is no. ‘The One Page Strategic Plan’ is neither a shallow nor a superficial book. It is however easy to understand and accessible, whi. simple steps’ is a bestseller in The Netherlands, which is quite remarkable for a book that is written by marketing and branding experts. The majority of Dutch marketing authors only make it this far on the bestseller top 100 by writing shallow books. Hence the question is, did Marc van Eck and Ellen Leenhouts climb the charts thanks to a shallow and superficial book? The answer is no. ‘The One Page Strategic Plan’ is neither a shallow nor a superficial book. It is however easy to understand and accessible, whi. Less is more This book really helps you to define a single minded - focused strategy that is easy to share with and tell to all your stakeholders. You will have to make choices!. Focus, choices, easy to use, in other words.a MUST have for every organization! Joyce Rommelaar This book is awesome!For many years I use this OGSM model and it works great. I hate all the paperwork and the time consuming progress of writing our yearly business plan. After months of hard work producing many pages trying to explain our strategy, the business plan ends up on a desk and nobody uses it anymore. No focus, too many pages, and no time to use it. So the solutiona one page OGSM model. Focus, clearity and easy to use. Just one page on my desk and me and my team know where to go or what to focus on.
All his books are bestsellers in the Netherlands. Both have multiple years' experience of working for Procter & Gamble. . Marc also writes about Brand Positioning and Internal Branding. Marc van Eck and Ellen Leenhouts are partners at Business Openers, a strategic marketing consultancy based in the Neth