Men in the Mirror: Men's Fashion, Masculinity and Consumer Fashion (Sexual politics)
| Author | : | |
| Rating | : | 4.75 (582 Votes) |
| Asin | : | 0304337900 |
| Format Type | : | paperback |
| Number of Pages | : | 224 Pages |
| Publish Date | : | 0000-00-00 |
| Language | : | English |
DESCRIPTION:
Dr Tim Edwards is Senior Lecturer in the Department of Sociology at the University of Leicester, UK.
. About the AuthorDr Tim Edwards is Senior Lecturer in the Department of Sociology at the University of Leicester, UK
Starting with an historical review of men's fashion and a discussion of its importance and meanings, the author proceeds to analyze contemporary marketing of menswear and masculinity in advertising and the media, and considers the politics of fashion for men in terms of gender, class, race and sexuality.. This contribution to "men's studies" examines the emergence of masculinity as a marketing tool through the proliferation of men's style magazines, to the stylized images of masculinity which are used to sell products such as deodorants or jeans. The text explores how masculinity has been constructed in the consumer society, and analyzes the hierarchy of masculinity which valorizes some men and denigrates others
Academia encounters men's fashion Jeffery Mingo Tim Edwards laments that men's fashion has only been analyzed by fashion journalists, not sociologists. Thus, his project is to flesh out the contours of an academic discussion of men's fashion. As much as he mentions sociology, this books employs philosophy and economics heavily.This book is not for everyday guys that just like to shop or read magazines like "Maxim." It's a rigorous academic examination. Though the book is small, its