McCormack on Negotiating
| Author | : | |
| Rating | : | 4.58 (760 Votes) |
| Asin | : | 0712675876 |
| Format Type | : | paperback |
| Number of Pages | : | 192 Pages |
| Publish Date | : | 0000-00-00 |
| Language | : | English |
DESCRIPTION:
The author, Mark McCormack, founder of the sports marketing industry, here reveals the secrets of his negotiating skills. It includes sections and chapters on the qualities of a good negotiator, the features of a "win-win" situation, what you can learn from negotiating with your spouse, and how negotiating styles differ. Mark McCormack is also the author of "What They Don't Teach You at Harvard Business School" and "MacCormack on Selling".. The book starts with basic moves and proceeds to more advanced techniques. The book finishes with a chapter in "test" form, so that readers can assess their own progress
He's an icon in his industry who truly understands how people in a business context reach agreements. Though the principles here are powerful, he's a humble teacher for someone at his level. From AudioFile A pioneer in the sports marketing industry offers a consummate guide to negotiating like a champ in any business situation. T.W. McCormack is one of the most plain-speaking and credible business teachers we have, and he comes across especially well in this relaxed studio recording. A classic lesson and a worthy addition to any manager's personal audio library. His delivery is so understated that listeners discover the value of his ideas naturally rather than having to work around an overzealous sales pitch. © AudioFile 2003, Portland, Maine-- Copyright © AudioFile, Portland, Maine
Don McGowan said An absolute classic that you can learn from every day. Mark McCormack is a genius of negotiating. Let's get that out of the way early. He almost singlehandedly founded the business of sports representation and licensing. Heard of ICM? He founded it. His first clients included Arnold Palmer and Bjorn Borg. He licensed out the rights to. A Customer said " Only man negotiates." McCormack is the passkey.. "Question everything" and "Think big,long term" is the premise of this audio cassette program. Does "Breakfast at Wimbledon" ring a bell? Mark McCormack was responsible for negotiating the deal behind the scenes, that would later become a household name and sunday afternoon event.. Informative, helpful, not elementary I enjoy reading Mark McCormack's books. On Negotiating was enjoyable, and provided some helpful things for me to think about and put into practice. However, if you were to buy only one book on the subject of negotiation, this would NOT be the first book to buy. Fisher, Ury and Pat