Lesly's Handbook of Public Relations And Communications
| Author | : | |
| Rating | : | 4.30 (774 Votes) |
| Asin | : | 0844232572 |
| Format Type | : | paperback |
| Number of Pages | : | 224 Pages |
| Publish Date | : | 2015-04-14 |
| Language | : | English |
DESCRIPTION:
Thorough public relations reference source Because of its sheer size, the book, at first, appears to be overwhelming. However, it's clearly written and easy to move through quickly. Many PR people -- especially senior practitioners -- tend to turn up their noses at books on the subject (e.g., "I've lived it, what could I learn from a silly book"). But, while not every
About the Author McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
The fifth revised edition of this reference book for anyone involved in public relations, incorporating material on electronic media and new ideas on integrating PR with other communications functions.
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide