Inside Content Marketing: EContent Magazine's Guide to Roles, Tools, and Strategies for Thriving in the Age of Brand Journalism
| Author | : | |
| Rating | : | 4.40 (694 Votes) |
| Asin | : | 1937290069 |
| Format Type | : | paperback |
| Number of Pages | : | 208 Pages |
| Publish Date | : | 2018-02-15 |
| Language | : | English |
DESCRIPTION:
"Resistance may be futile as so-called 'digital natives' set trends and increase their purchasing power, but this good-natured book makes the pill a tad more palatable. After all, Cramer cautions publishers, 'If you’re still resisting custom content, you’re already years behind your customers.'” —Kirkus Reviews
Inside Content Marketing is more than a how-to guide—it’s engaging and perceptive.. Marketers and brands are eager to cash in on the content marketing craze, but as EContent’s Theresa Cramer points out, relatively few firms are doing it well. In this book, Cramer’s savvy guidance demystifies the discipline and presents tactics and strategies that are working today. Cramer offers definitions and background, highlights minefields and misfires, and describes exciting new roles and opportunities for marketers, publishers, and journalists
Amazon Customer said Worth the read!. This book was a quick read but was able to cover all the players in the content marketing arena in sufficient detail with real life examples. I work with small businesses every day where the owner often plays more than one of these roles in their business so having all of them covered in one place allowed for drawing the connections pretty easy. I would highly recommend this book to anyone who currently directly touches cont. "an excellent guide of best practices easily applicable to our business" according to Duffy. Clear cut and informative; an excellent guide of best practices easily applicable to our business model.