Fashion Is Spinach: How to Beat the Fashion Racket
| Author | : | |
| Rating | : | 4.61 (897 Votes) |
| Asin | : | 0486797317 |
| Format Type | : | paperback |
| Number of Pages | : | 352 Pages |
| Publish Date | : | 2015-07-24 |
| Language | : | English |
DESCRIPTION:
From the Back Cover
"Some Things Never Change" according to MJ Brodeck. Elizabeth Hawes gives the reader an insider's look at the fashion industry from the 1920's through 1970's. After graduating from Vassar College and Parsons School of Design, she worked in a Paris fashion copy house, and wrote about fashion for The New Yorker. In 1928, the public's interest in French fashion began to fade, so she opened her design house, Hawes Inc., which originally made expensive custom designs for affluent women. The outspoken and independent Hawes criticized the New York Fashion industry for creating poorly made, expensive clothing and marketing them as trendy. Designers couldn't. 'All American women can have beautiful clothes' Eleanor Written in 1938, "Fashion is Spinach" is Elizabeth Hawes's examination of the business of designing, making, and selling clothes in Paris and America. Contrasting made-to-order couture with ready-made and mass-produced clothes. Hawes's aim throughout is to debunk the claim that "All beautiful clothes are made in the houses of the French Couturières and all women want them." and she brings her own experience in both Paris and America to bear, describing the economics of the fashion industry in great detail, exposing its often shady practices in the process. Hawes is also an exponent of 'style. "Paris and American Insider Fashion" according to bookwomenParis and American Insider Fashion This is the the first book I have read by Hawes but it will not be the last. This one is part autobiography and part fashion business treatise. Hawes began her fashion career in Paris and the first half of the book takes place there. After learning the business in Paris she decides to try her hand at designing back in America. This book if full of Hawes' views on the business of fashion and the French vs American. Parts of the book can get dry as she explains the economics of Fashion. Surprisingly the book does not feel dated. The fashions may have changed but the business has not. If you have an i. 7. This is the the first book I have read by Hawes but it will not be the last. This one is part autobiography and part fashion business treatise. Hawes began her fashion career in Paris and the first half of the book takes place there. After learning the business in Paris she decides to try her hand at designing back in America. This book if full of Hawes' views on the business of fashion and the French vs American. Parts of the book can get dry as she explains the economics of Fashion. Surprisingly the book does not feel dated. The fashions may have changed but the business has not. If you have an i
Style, she maintains, reflects an era's mood, altering only with changes in attitude and taste. Fashion Is Spinach, her witty and astute memoir, offers an insider's critique of the fashion scene during the 1920s and '30s."I don't know when the word fashion came into being, but it was an evil day," Hawes declares. Hawes denounces the industry's predatory practices, advising readers to reject ever-changing fads in favor of comfortable, durable, flattering attire. After working as a stylist in Paris, Elizabeth Hawes (1903–71) launched one of the first American design houses in Depression-era New York. Fashion, conversely, exists only to perpetuate sales. Decades ahead of her time, she offers a fascinating and tartly observed behind-the-scenes look at the fashion industry's economics, culture, and ethics.. Hawes was an outspoken critic of the fashion industry and a champion of ready-to-wear styles