Design Management: Managing Design Strategy, Process and Implementation (Required Reading Range)
| Author | : | |
| Rating | : | 4.43 (911 Votes) |
| Asin | : | 2940373124 |
| Format Type | : | paperback |
| Number of Pages | : | 216 Pages |
| Publish Date | : | 2017-11-27 |
| Language | : | English |
DESCRIPTION:
simple, clear, concise This book presents the structure that sustains the design discipline in the (corporate) world today. You will get more info about the process, the vision and in the end - your own role in this entire structure. It is a great eye opener for the designer engaged only in designing, and a good reference for the manager involved in the process. The graphics gives engagement to the reading. Makes for a good reference book.. "Perfect for professional development" according to Maria Stashenko. The book is an excellent example of the successful combination between theory and practice. Structured as a hypertext the book allows you to open and read at from any page or passage. A lot of contemporary cases from all over the world show you a wide scope of design management specifics. After reading the book you'll be armed with the up-to-date ideas and concepts. This masterpiece by Kathryn Best is most useful for the design practitioners as well as for students or lecturers. Being a lecturer. Dorothy Engstrom said Five Stars. Perfect for my needs. A professional mix of artistic appreciation with easy to understand business savvy.
'A key text. Rich, stimulating and easy to read.' Shimon Shmueli, Elon University, USA'I will be using as a key text Very excited to finally have a book for my course.' Cyn Roberts, Art Institute of Portland, USA'An excellent book with useful and applicable approaches to clarifying the stages and processes in the current practice. Good for both product and communication design.'Paul Mazzucca, Mt Hood Community College, OR, USA'The text provides some really interesting design methodologies all written in an informative and easily understandable way that will suit both undergrads and masters students.'Douglas Wilson, Notting
Each topic is accompanied by key questions that get the reader to think about the issues raised, and professional case studies and interviews demonstrate the knowledge and practices described. Areas of key practical skills are outlined in order to bridge the gap between creativity management and academic theory, and professional practice. . Design Management (the management of design strategies, processes and projects) is an intricate subject. As the role of design in the world continues to broaden, organisations are increasingly viewing design as being integral to their decision-making processes. This book leads the student through the key knowledge, practice and skill areas of design management, focusing on the strategy, process and implementation involved in the management of design. Opening with a contextual overview of the subject, this book then explores the stages involved in the application of design to business