Creative Strategy in Advertising (with InfoTrac) (Wadsworth Series in Mass Communication and Journalism)
| Author | : | |
| Rating | : | 4.46 (605 Votes) |
| Asin | : | 053462510X |
| Format Type | : | paperback |
| Number of Pages | : | 336 Pages |
| Publish Date | : | 2014-10-24 |
| Language | : | English |
DESCRIPTION:
It focuses first on the creative person, and then on strategy and problem solving. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text moves through the creative process step by step. CREATIVE STRATEGY IN ADVERTISING provides everything students need to be successful as advertising professionals in today's fast-changing media environment. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives students the necessary tools to create winning advertising.
Jerome Jewler is a distinguished professor emeritus in the school of Journalism and Mass Communications, University of South Carolina, Columbia. . She has an MBA from Rutgers University with a concentration in marketing, and a BS from Syracuse University, with a concentration in Mass Communications. He received the 2000 Distinguished Advertising Educator Award presented by the American Advertising Federation.Bonnie L. He is a graduate of the University of Maryland with a BS in Journalism a
Jerome Jewler is a distinguished professor emeritus in the school of Journalism and Mass Communications, University of South Carolina, Columbia. About the Author A. He is a graduate of the University of Maryland with a BS in Journalism and an MA in American Civilization. . She has an MBA from Rutgers University with a concentration in marketing, and a BS from Syracuse University, with a concentration in Mass Communications. He received the 2000 Distinguished Advertising Educator Award presented by the American Advertising Federation.Bonnie L. Drewniany is sequence chair for Advertising and Public Relations as well as an associate professor in the College of Journalism and Mass Communications, University of South Carolina, Columbia
Emily Davenport said A Necessary Resource for Communication, Advertising, PR, and Layout Design Majors!!!. I have had much success with this book. My professor is the editor of a widely read prestigious magazine, and she truly believes in this text. Our class has welcomed many guest speakers in the fields of Advertising, PR, and Design who all reviewed this text and found its contents to support what they practice in their professional work.It does have some content that is slightly outdated, but with such rapid upgrades in software, this is expected. This will be one book from college I will not likely s. Five Stars Rita B. good ideas