Creating Profit Through Alliances
| Author | : | |
| Rating | : | 4.73 (627 Votes) |
| Asin | : | 9081681117 |
| Format Type | : | paperback |
| Number of Pages | : | 100 Pages |
| Publish Date | : | 2014-03-20 |
| Language | : | English |
DESCRIPTION:
"Useful book!" according to Carola Put - de Vreugd. nice book, clearly written, helps me in my role as alliance manager. very usefull when you're planning to start a Joint Venture.
The book contains cases of 15 companies and is written for those who are involved in initiating and managing alliances, ranging from board members and strategists to business development and alliance managers. Creating Profit Through Alliances describes how alliances can add value to the competitive strategy that you have chosen and what arrangements are possible for the division of this value between you and your partner. The cases provide exclusive information about financial deal structures and motives for partnering.. Guidelines for drafting an alliance contract are given. The business rationale and financial mechanisms of ten basic forms of alliances are detailed and clarified