Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation
| Author | : | |
| Rating | : | 4.23 (953 Votes) |
| Asin | : | 0470171502 |
| Format Type | : | paperback |
| Number of Pages | : | 208 Pages |
| Publish Date | : | 2017-12-29 |
| Language | : | English |
DESCRIPTION:
"The book is an easy read-which is tough to do when talking about reputation management, trust me I know-and, as the title suggests, the repair process is divided up into 12 different steps." (marketingpilgrim, April 3, 2008)
Brilliant insights and practical solutions leap from each page! A definite must-read for business professionals everywhere." —Anthony Sardella, CEO, Evolve24 and Adjunct Professor at the Olin School of Business, Washington University in St. Robert G. Eccles, Senior Lecturer, Harvard Business School"At a time when companies are facing unprecedented reputation crises comes a timely primer from Dr. Louis. It's right on the mark!" —Dr. Praise For Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation"In a sea of business books, Corporate Reputation is a beacon of light for all leaders and future leaders looking for direction in the treacherous waters of a volatile business environment. Anyone
George Elliott said Efficient Guide to Complex Topic. From a "Efficient Guide to Complex Topic" according to George Elliott. From a 25-year career of counseling corporate leaders, researching and writing on corporate reputation, Leslie Gaines-Ross has synthesized her findings into just 12 steps and shared them with us in "Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation." It's still a big job for any company, but her book provides a helpful guide.. 5-year career of counseling corporate leaders, researching and writing on corporate reputation, Leslie Gaines-Ross has synthesized her findings into just 1"Efficient Guide to Complex Topic" according to George Elliott. From a 25-year career of counseling corporate leaders, researching and writing on corporate reputation, Leslie Gaines-Ross has synthesized her findings into just 12 steps and shared them with us in "Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation." It's still a big job for any company, but her book provides a helpful guide.. steps and shared them with us in "Corporate Reputation: 1"Efficient Guide to Complex Topic" according to George Elliott. From a 25-year career of counseling corporate leaders, researching and writing on corporate reputation, Leslie Gaines-Ross has synthesized her findings into just 12 steps and shared them with us in "Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation." It's still a big job for any company, but her book provides a helpful guide.. Steps to Safeguarding and Recovering Reputation." It's still a big job for any company, but her book provides a helpful guide.. "The proper care, feeding and protection of a reputation" according to Rebecca Clement. Most leaders recognize the critically important role that reputation plays in the long-term success of an organization. If you don't believe that statement then perhaps you should consider the names of the following companies: Enron; Worldcom; Arthur Anderson; AIG; Firestone - each of these organizations experienced major crises and each tried to recover. Some succeeded and some failed. In her book Corporate Reputation, Dr. Leslie Gaines-Ross examines the spectrum of reputation addressing everything from negative reputation triggers; early warning signals to crises; avoidance tactics as well as how to restore and nurtu. Rolf Dobelli said How to enhance, protect and recover your corporate reputation. Image makes up some 6How to enhance, protect and recover your corporate reputation Image makes up some 63% of the value of most corporations. This raises the soft practice of building and maintaining a company's reputation to the level of an executive concern. Author Leslie Gaines-Ross provides a solid education about strategies for developing, sustaining and repairing corporate reputations. While she does not significantly advance the field with sharp new insights, she does offer more recent, pertinent research. She also buttresses her findings with useful case studies. getAbstract recommends this solid overview of an important topic to corporate marketing and public-relations students and specialis. % of the value of most corporations. This raises the soft practice of building and maintaining a company's reputation to the level of an executive concern. Author Leslie Gaines-Ross provides a solid education about strategies for developing, sustaining and repairing corporate reputations. While she does not significantly advance the field with sharp new insights, she does offer more recent, pertinent research. She also buttresses her findings with useful case studies. getAbstract recommends this solid overview of an important topic to corporate marketing and public-relations students and specialis