Contrarian Marketing
| Author | : | |
| Rating | : | 4.17 (822 Votes) |
| Asin | : | 1463722141 |
| Format Type | : | paperback |
| Number of Pages | : | 182 Pages |
| Publish Date | : | 2014-08-20 |
| Language | : | English |
DESCRIPTION:
He can be reached at nickmavrick@contrarianmarketingseminars . Mavrick's professional experience includes a track record at major corporations in retail marketing, brand development, real estate analysis, strategy and business development. A graduate of the University of Michigan, he received his MBA from UCLA's Anderson School in 1996
About the Author Mavrick's professional experience includes a track record at major corporations in retail marketing, brand development, real estate analysis, strategy and business development. A graduate of the University of Michigan, he received his MBA from UCLA's Anderson School in 1996. He can be reached at nickmavrick@contrarianmarketingseminars
Mavrick, a brand development specialist, Contrarian Marketing provides easy-to-use guidelines to facilitate extraordinary marketing and sales ROI.. To learn more, visit the website at: contrarianmarketingseminars Getting the best, not the most customers is at the heart of Contrarian Marketing, a nuts-and-bolts approach for sales managers and business owners on how to identify and win those customers that yield the greatest profits. Authored by Nick T. All profits from this book go to the Folds of Honor Foundation, a non-profit organization offering post-secondary educational scholarships to spouses and children of service members disabled or killed as a result of their mi
An Must Read Guide for anyone marketing products in these tough times. Since this book was recommended to me I have already gone through multiple copies Meaning, I have loaned this book out to at least 5 business associates and none of them have ever been returned to me. This is a fantastic and easy to read guide to Contrarian Marketing which is, for those who are unfamiliar, a way to stop wasting money marketing to people who will never buy your products and to identify and focus on those who will. It was a quick read (about a 2 - 2.5 hour airplane flight) and all of the graph, charts and examples broke down the principles in an easy to understand and implement fashion. I would highly rec. Make Your Marketing $ Really Work For Your Business This book altered my perspective on effective marketing. Had I read Contrarian Marketing at the beginning of my career, I would have saved countless time and funds. As a multi-state business-owner, I have countless marketing vendors knocking on my door: print, search engines, direct mail, outdoor, radio, etc. They all claim to be highly effective mechanisms to reach my companies target clients - however they are short on analytics, and are disinterested in the results or lack there of. I recognize now, that a proactive focus on VIP clients, market-by-market, will enable my company to focus on the 10% of customers that g. Contrarian Marketing MzKate Nick Mavrick's book is a first class primer on the elusive subject of marketing. Mr. Mavrick has thoroughly and intelligently distilled from his experience fundamental marketing principles that practically guarantee a business' financial success and/or turn-a-round. Scores of anecdotes and examples of this contrarian strategy make this not only a compelling read for those involved in the marketing industry but also for those interested in what is sure to drive consumerism into the new economy. Contrarian Marketing is a recipe for success whereby costumer loyalty supersedes mass branding, whereby business acumen trumps c