Business Essentials for Strategic Communicators: Creating Shared Value for the Organization and its Stakeholders
| Author | : | |
| Rating | : | 4.55 (785 Votes) |
| Asin | : | 1137387734 |
| Format Type | : | paperback |
| Number of Pages | : | 211 Pages |
| Publish Date | : | 2014-02-03 |
| Language | : | English |
DESCRIPTION:
Matthew Ragas is an Associate Professor and Academic Director of the graduate program in Public Relations and Advertising at DePaul University, USA.Ron Culp is a veteran public relations executive who now serves as Professional Director of the graduate program in Public Relations and Advertising at DePaul University, USA.
It contains the defining lessons on how to earn trust, credibility and respect." -- Bill McDermott, Chief Executive Officer, SAP "At last! Ragas and Culp have delivered the book communicators have long needed to grasp financial and economic fundamentals and enhance their effectiveness as strategic counselors. It reaffirms that today’s communications professional must be a business person first—one who knows how to use strategic communications to enable business outcomes.” -- Dave Samson, General Manager, Public Affairs, Chevron Corporation . Russell, APR, Fellow PRSA, Professor of Public Relations and Director, Newhouse Executive Education Programs, Syracuse University, USA “Business Essentials for Strategic Communicators is a must read for all communicators. “This book should be the first thing every aspiring communicator reads. The timing couldn’t be better for this pract
Very Practical! I had to buy this book for a Critical Business skills course I took while pursing an MS in PR and Corporate Communications. I found that it was very practical and a good tool I could refer to later if I had any relevant questions. It was a smooth read, filled with applicable content. I really enjoyed it!. In 1988 I'd have run from this book; In 2015 I sought it out Culp and Ragas clearly point out: Times have changed and the roles of and expectations for professional communicators has grown accordingly.In my college days of the 80s, the only "business" course I took was aptly named, "Business For Non-Business Students." At the time I was grateful A few decades later, an abrupt pivot into working with startups and investors, coupled with a healthy mix of panic and ignorance sent me scrambling for a B101/2 resource. Thankfully, I found one here.Straightforward, well-researched and written like your dad trying to offer you genuinely helpful advice, "Business Essentials" should be, in my professi. Konda Berry said the glossary is a fantastic reference tool. This book is a must for anyone who is a communicator within their organization. As someone who "wandered" into my field and didn't have the background in communications, the glossary is a fantastic reference tool. I'm a true believer that you must always continue your education, be it formal or self taught. I purchased this book for a few of my colleagues knowing they will use it as I did. Should be in everyone's library.
Readers will learn the essentials of financial statements and terminology, the stock market, public companies, and more--all with an eye on how this knowledge helps them do their jobs better as communication professionals. . The rise of digital media and the public's demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issues, and trends. The challenge is that many communicators don't hold an MBA and didn't study business in college. Business Essentials for Strategic Communicators provides communication professionals and students with the essential 'Business 101' knowledge they need to navigate the business world with the best of them