Brand You: Turn Your Unique Talents into a Winning Formula (Financial Times Guides)
| Author | : | |
| Rating | : | 4.99 (557 Votes) |
| Asin | : | 0273777696 |
| Format Type | : | paperback |
| Number of Pages | : | 264 Pages |
| Publish Date | : | 2017-01-25 |
| Language | : | English |
DESCRIPTION:
John co-founded Veni Partners, which specialises in executive search and personal brand strategy. John Purkiss studied economics at Cambridge University and has an MBA from INSEAD. David then worked as Human Resources Director of Ogilvy & Mather and was Chief Executive of the CAM Foundation prior to founding Partners in Flow. davidroystonle
Highly recommended.- Gemma Greaves, Marketing Director, The Marketing Society. A must-read for everyone, from trainees to board members.- Sanjay Shah, Chief Financial Officer, The London Clinic. . From the Back CoverIn the modern workplace, clearly defined hierarchies are on the wane, few of us have ‘jobs for life’ and many of us have portfolio careers or are self-employed. This book will show you how. In these self-reliant times, it’s essential to be remembered for the right reasons.Brand You helps you develop a powerful personal brand, both on- and offline, and shows you how to: Discover your talents, values and purpose Become more visible in your market Make the most of your networks Build your brand
I enjoyed reading this book and doing the exercises within it Jenny Santi I enjoyed reading this book and doing the exercises within it. The questions are not easy and require a lot of personal reflection, and so I especially like how the authors provide concrete, real-life cases of people figuring out their own personal brand. I found it helpful that the authors showe. "Brand You": a valuable guide for executives developing their career Ray Eitel-Porter The objective of this excellent book is disarmingly simple: "If you make it easier for people to see what you do and how you do it, their perception will be aligned with reality". BRAND YOU shows the reader how to achieve this by leading them through a series of simple but effective steps beginni. Express yourself - Be a one man brand Mr. P. Cook Brand You is a great book that reflects the age where to be your best, you need to have a personal brand. This is not the realm of spindoctors and huge expense accounts and John Purkiss and David Royston Lee explain in easy to read terms how you can develop a consistent brand image that transmits
Highly recommended.- Gemma Greaves, Marketing Director, The Marketing Society. A must-read for everyone, from trainees to board members.- Sanjay Shah, Chief Financial Officer, The London Clinic. . It is supported by valuable extra tools. To succeed in today's fast-paced environment, you have to know yourself and be able to communicate your brand to the outside world. This book will show you how. In the modern workplace, clearly defined hierarchies are on the wane, few of us have ‘jobs for life’ and many of us have portfolio careers or are self-employed. In these self-reliant times, it’s essential to be remembered for the right reasons. Brand You helps you develop a powerful personal brand, both on- and offline, and shows you how to: Discover your talents, values and purpose Become more visible in your market Make the most of your networks Build your brand online using blogs, LinkedIn, Facebook and Twitter Attract people who want what you do in the way that you do it This new, extended edition is the definitive guide to personal branding and is packed with new material on social