All Marketing is Dead: The Annihilation of SEO and Every Other Digital Strategy
| Author | : | |
| Rating | : | 4.62 (731 Votes) |
| Asin | : | B00NIKXXN0 |
| Format Type | : | |
| Number of Pages | : | 195 Pages |
| Publish Date | : | 2014-08-31 |
| Language | : | English |
DESCRIPTION:
. He is external Marketing Director for multiple organizations. About the Author Daniel DiGriz is Digital Ecologist® at MadPipe, where he applies strategic principles from natural ecologies to help brands thrive across digital ecosystems in the economic ecosphere. Daniel is author of All Marketing is Dead and The Blogging Playbook for Aspiring Thought Leaders. His ideas have appeared in Inc, SmartBlog, MediaPost, and Success Magazine, and he is a frequent presenter at thought leadership conferences
Outdated marketing strategies are the bane of business leaders focused on growing their brands. The author calls obsolete strategies that are still in widespread use "marketing zombies". If you can't stand the sight of blood, look away, because this book is merciless in chopping out the rotting corpses of digital strategy and calling for the triumph of the living.. Take this ramshackle tour through the death of SEO (search engine optimization), the withering of bulk e-mail marketing, and the obsolescence of many of the social media and website marketing strategies your company might currently be using to its detriment and decay. This book is a fun read with a stern warning by Digital Ecologist® Daniel DiGriz to continually update your digital strategy. It might save your company's skin. He warns they may be lurking around your business, quietly wreaking ruin and spoilage on your brand's mission and message
Daniel is author of All Marketing is Dead and The Blogging Playbook for Aspiring Thought Leaders. His ideas have appeared in Inc, SmartBlog, MediaPost, and Success Magazine, and he is a frequent presenter at thought leadership conferences. Daniel DiGriz is Digital Ecologist® at MadPipe, where he applies strategic principles from
Great use of the zombie metaphor This was quite enlightening, especially in regard to identifying "dead" marketing techniques. I hope at some point the author writes a companion piece discussing the marketing techniques that actually do work.