A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Second Edition
| Author | : | |
| Rating | : | 4.32 (845 Votes) |
| Asin | : | 160649984X |
| Format Type | : | paperback |
| Number of Pages | : | 286 Pages |
| Publish Date | : | 2017-02-19 |
| Language | : | English |
DESCRIPTION:
Along with Dr. David Michaelson has over 30 years' experience conducting research for numerous Fortune 500 companies, universities, and philanthropic organizations. He has an extensive background in communication testing, message development, measurement of communications effectiveness, and branding. Stacks, he is the author of numerous peer-reviewed articles on public relations measurement and evaluation. He received his PhD in anthropology from the New School for Social Research and i
This second edition takes a best practices approach--one that focuses on choosing the appropriate method and rigorously applying that method to collect the data that best answers the objectives of the research. It also presents an approach to public relations that emphasizes the profession's impact on the client's return on investment in the public relations function.. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding
. Stacks, he is the author of numerous peer-reviewed articles on public relations measurement and evaluation. Along with Dr. He has an extensive background in communication testing, message development, measurement of communications effectiveness, and branding. He received his PhD in anthropology from the New School for Social Research and is a research fellow of the Institute for Public Relations. About the Author David Michaelson has over 30 years' experience conducting research for numerous Fortune 500 companies, universities, and philanthropic organizations
Great Textbook and Resource I got this for a class and I love it. It is a book that I would recommend keeping, especially if you plan on going into a Communications or Marketing profession. Such a great resource. Good content but poor editing I will admit that I still have three chapters left in the book but the writing is horrific. I have found a typo on nearly every page and sometimes entire phrases are missing. Good content but poor editing. I wish some of the concepts were written clearer so they were easier to understand.. Five Stars M K Great product and good delivery time